Horise

2022 - November.

Brand Identity & Guidelines.

Brief

HORISE is a technology company that provides the most intelligent and efficient AI solutions for businesses to achieve maximum productivity.

Project Goals

Doing the branding part well to be established in the market as one of the best AI-related brands in the industry.

Challenges

1. Creating a customer base for this company over existing companies in the field.
2. What kind of image should people have in mind about this brand?

Solutions

1. Highlighting the USP of the HORISE brand and branding accordingly.

Unique Selling Proposition - "Providing more efficient and intelligent AI programs for businesses"Here this brand focuses on business and the target audience is business owners and top-level decision-makers.How does the awareness goal work according to this? this can be more effective and reduce unnecessary costs and time.

2. We decided to go with a simple, high-tech, and premium brand. so I created strategies, guidelines, identities, etc. according to those themes.

"This logo is inspired by the Universe and the Horizon themes"

Color Palette

I believe that black white and gray are essential colors for most brands. These colors work well with each other both digitally and physically. By combining this blue color with those three colors, the brand gets a unique color system. These colors represent Sophisticated, Modern, Trust, and High-Tech emotions.

More Projects

Zackwa - Clothing Brand

HKIT. supply - IT Company